Research Methods for Management (With CD)

Business research has become a bare necessity for every company, for survival and growth. With the opening of new markets and restructuring of business practices of old markets, need for information invariably drives the companies to concentrate more on their markets and customers. Research Methods for Management covers topics like Conjoint Analysis, Path Analysis, Data Mining and Data Warehousing research techniques, IT-based predictive models like RFM model, application of SPSS and Internet-based research services, with an improved pedagogical approach, added illustrations and insight for enhancement of student learning. The book also covers business research issues and Internet applications, supplemented with company and business research literature. Applications of multivariate techniques like factor, cluster and discriminant analysis, along with multiple regression, correlation analysis and multi dimensional scale in business research have been discussed in detail.