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There is enormous opportunity for companies that want to sell to India’s one billion consumers or partner with Indian companies, but doing so isn’t always easy. Awareness of India’s cultural norms can spell the difference between business success and failure. Inside the Indian Business Mind: A Tactical Guide for Managers offers a primer on the culture and its opportunities. This unique guide will help international business leaders explore the Indian market, make the best use of Indian manufacturing facilities, and create and develop successful, long-term business relationships with local business partners and teams. The authors arm readers with an understanding of 11 primary cultural ingredients that come into play in business relationships with South Asians – ingredients that can be mastered and adapted across many contexts to forge lucrative partnerships.
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